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In the digital age, social media has become an integral part of our lives, transforming the way we communicate and connect with the world around us. Its influence extends to the political realm, with elected officials increasingly recognizing its potential to engage constituents, share information, and shape public opinion. Media Insight, a leading research firm.

In recent years, political campaigns in India have witnessed a significant transformation with the integration of technology. Political parties are leveraging digital platforms and innovative strategies to engage with voters, disseminate information, and mobilize support. This blog explores the emergence of political tech campaigns in India and their impact on election strategies. Digital Outreach and

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